RVCA sponsoring Fedor on CBS Primetime

By now we know that RVCA is one of the most fashionable brands sponsoring MMA athletes. RVCA is an authentic brand, with roots in art, action sports, and fashion. Fedor Emelianenko is an authentic fighter who knows how to win.

Fedor`s two biggest fights in North America were with Affliction’s promotion, where he dominated Tim Sylvia and Andrei Arlovski to win the WAMMA Heavyweight title on pay per view.

Now Strikeforce is the latest to market Fedor to a US audience. They are taking the biggest gamble yet: putting Fedor on network television, headlining Strikeforce`s attempt to fill the Elite XC void on CBS in front of an estimated 6.5 million viewers. It’s interesting to note that Fedor continues to avoid UFC. The obstacle to a UFC / Fedor relationship seems to be M-1 Global, which acts as both Fedor`s management and a fight promotion of which Fedor is part owner.

RVCA and MMA seemed an unlikely pair, but turned out to be kick-ass combination. RVCA sponsors BJ Penn, Vitor Belfort, and Fedor. We’re looking forward to Fedor’s primetime non-pay-per-view fight against Brett Rogers and expect the RVCA-clad Fedor to take care of business.

Check out the new RVCA | Fedor collection at Solis (link: http://store.soliscompany.com/rcfeem.html)