SolisCompany.com

We cordially invite you to the 5th annual Solis Red Carpet Bash!

SolisCompany.com — Mon, 09 Nov 2009 17:02:56 +0000

We cordially invite you to the 5th annual Solis Red Carpet Bash! This year’s hosts are Traver Rains, Stephen Hampton, and Onch. with guest DJ, DJ André and a late-night surprise pornstar appearance. Special appearance by Selene Luna. The night features designer and model showcases, mixed drinks, hors d’oeuvres, goodie bags, and door prizes. Solis has a contemporary new look – but the same partyrock mentality. Join Solis and rock the red carpet!

Guest list / RSVP required: rsvp@soliscompany.com

http://www.facebook.com/event.php?eid=166920127041&ref=mf

Solis Buyer Writes inSTYLE Column for inGEN Magazine, Trend Watch: Earthstone Jewelry

admin — Thu, 05 Nov 2009 14:36:26 +0000

Trend Watch: Earthstone Jewelry

A Jewelry Trend Born in Ancient Art Explodes in Hollywood

Written by SAM GLASER

It’s not everyday that Hollywood men and women adopt the same look. After gaining momentum for years, beaded earthstones have finally caught fire. From Jonny Depp to Lauren Conrad the style has attracted a diverse range of celebrities who layer multiple bracelets or necklaces.

Eartstones include gems like onyx, opals, hematite, tigers-eye and many other minerals and rocks with rich histories. Humans have been harvesting these natural treasures from the earth since ancient Egypt, Mesopotamia, Greece, and Rome (~1000-3000 BC).

Today’s prevailing style dates back to 2000 BC, when the Sumerians created jewelry by stringing beads on wire. This same technique is influencing modern jewelry from brands including David Yurman, Stephen Webster, and DyOh. Certain designs even incorporate ancient elements and precious materials with production treatments like metal-oxidization. This jewelry offers a look that derives from the earth with vintage detailing while still creating a contemporary finished product.

Earthstones also represent a market reaction to the “bling-bling” look that is ultimately fading. After years of shiny gold, chunky silver, and sparkling rhinestones, fashion influencers are migrating away from flashy jewelry. Amid a global recession, earthstones offer a sophisticated, lower-priced, earth derived departure from the gawky pieces of yesteryear.

Some believe that earthsones carry metaphysical powers like healing, calming, or stimulating properties. While this seems to represent a small niche, we are seeing more and more “spiritual beads.” Whether customers appreciate the earthstones’ spiritual or aesthetic properties is up for debate.

Jewelry has traditionally been used to denote status. In ancient Rome, for instance, only certain military ranks could wear rings. Since the antiquity, monarchs have adorned crowns and scepters with precious gems. Until recently, jewelry designers priced semi-precious stones in a prohibitive manner – perhaps $600 onyx bracelets helped the look gain traction in Los Angeles. However, we are finally seeing beaded earthstones from a brand named DyOH (pronounced “D-Y-Oh”) that makes $40 onyx bracelets. Whether inspired by celebrities, ancient history, natural earth-derived style, anti-bling, or metaphysics earthstone jewelry has diverse appeal.

Sam Glaser is the Buyer for Lifeanddeathclothing.com, Solis on Market, Soliscompany.com, and is a graduate of the UC Berkeley Haas School of Business. samglaser@soliscompany.com

Solis Giving Away 100 Ryan Braun Signed Baseballs

SolisCompany.com — Mon, 26 Oct 2009 22:40:02 +0000

Las Vegas, NV. October 23rd, 2009. Soliscompany.com and Remetee Clothing are giving away 100-signed Ryan Braun baseballs as gift with purchases – a free signed baseball for the first 100 customers who spend $150 on Remetee Clothing. This is a can’t miss pre-holiday opportunity to get a free signed baseball from the all-star left fielder and former National League rookie of the year.

Braun is a devoted Solis customer who frequently drops by the stores and website to shop and chat. See Ryan Braun interviewed at Solis

Solis drops in to get “The Grim’s” take on Fedor and Fashion.

SolisCompany.com — Fri, 23 Oct 2009 14:52:45 +0000

As Brett Rogers prepares for his CBS primetime fight with Fedor Emelianenko, Solis

Josh and Solis hooked up to chat basketball and fashion.

SolisCompany.com — Fri, 23 Oct 2009 14:47:15 +0000

In June 2009, Josh Powell and the LA Lakers were crowned NBA Champions. As the 2009-2010 preseason got underway, Josh and Solis hooked up to chat basketball and fashion.

Brett Rogers stops by Solis to discuss his upcoming fight with Fedor Emelianenko on November 7th on CBS

SolisCompany.com — Fri, 16 Oct 2009 21:01:41 +0000

RVCA sponsoring Fedor on CBS Primetime

SolisCompany.com — Fri, 16 Oct 2009 02:23:15 +0000

RVCA sponsoring Fedor on CBS Primetime

By now we know that RVCA is one of the most fashionable brands sponsoring MMA athletes. RVCA is an authentic brand, with roots in art, action sports, and fashion. Fedor Emelianenko is an authentic fighter who knows how to win.

Fedor`s two biggest fights in North America were with Affliction’s promotion, where he dominated Tim Sylvia and Andrei Arlovski to win the WAMMA Heavyweight title on pay per view.

Now Strikeforce is the latest to market Fedor to a US audience. They are taking the biggest gamble yet: putting Fedor on network television, headlining Strikeforce`s attempt to fill the Elite XC void on CBS in front of an estimated 6.5 million viewers. It’s interesting to note that Fedor continues to avoid UFC. The obstacle to a UFC / Fedor relationship seems to be M-1 Global, which acts as both Fedor`s management and a fight promotion of which Fedor is part owner.

RVCA and MMA seemed an unlikely pair, but turned out to be kick-ass combination. RVCA sponsors BJ Penn, Vitor Belfort, and Fedor. We’re looking forward to Fedor’s primetime non-pay-per-view fight against Brett Rogers and expect the RVCA-clad Fedor to take care of business.

Check out the new RVCA | Fedor collection at Solis (link: http://store.soliscompany.com/rcfeem.html)

LIFEandDEATHclothing.com becomes official wardrobe partner for E! DAILY 10

SolisCompany.com — Wed, 07 Oct 2009 14:54:32 +0000

LIFEandDEATHclothing.com becomes official wardrobe partner for E! DAILY 10

On October 5th 2009 LIFEandDEATHclothing.com – Solis’ new store for action sports-wear, contemporary fashion, and sophisticated urban clothing for young men – became a wardrobe partner for E! Daily 10. Host Sal Masekela is known for his contemporary style and we’re excited to contribute to his on-air looks. You can see Sal on E! Daily 10 weeknights at 7:30/6:30c and midnight/11c.

Solis Buyer Writes inSTYLE Column for inGEN Magazine: Trend Watch

SolisCompany.com — Thu, 01 Oct 2009 23:18:36 +0000

Trend Watch: Plaids, Checkers, and Micro-checks

A summer trend born in California heats up for fall

Written by SAM GLASER

As summer becomes a lucid memory, fall fashion traditionally offers an opportunity to stow away summer pieces, retread old outerwear favorites, and experiment with layering new pieces. On the business side fashion trade shows and markets are normally packed with brands competing to unveil the next hot look for the cold seasons ahead.

Brand innovation for fall ’09 was minimal. Designers took already popular plaids and checks, added brighter colors, and shrank the patterns. A surging category of “micro-checks” emerged. Similar to the plaids and checkers from which micro-checks descended, summer’s prevailing trend is just getting started.

It’s not surprising that a trend is born in California. But this past summer, the style of the moment did not gain traction in Los Angeles alone. While Hollywood can single handedly launch a fashion craze, plaid-appeal accelerated even further south. With influence from western Americana heritage, popularized by the action sports cultures in San Diego and Orange County, and certified by the A-list, a fashion movement materialized.

To be fair plaids are not a recent creation. The patterns first appeared with Scottish and Irish “tartan” fabrics dating back to the 3rd century AD. In modern fashion, haute couture has used these patterns for decades, Burberry most recognizably. But once action athletes and celebrities got involved, a critical mass took interest.

With plaids and checkers in at the moment, look for large prints to give way to subtler micro-patterns. Also look for bolder color palettes and unusually bright colors for fall. Judging by what we’ve seen at the past trade shows and markets, these patterned button ups should last well into 2010.

Sam Glaser is the Buyer for Lifeanddeathclothing.com, Solis on Market, Soliscompany.com, and is a graduate of the UC Berkeley Haas School of Business. Comments, suggestions, or questions? samglaser@soliscompany.com

Solis ad in September 944 Miami – The Fashion Issue.

SolisCompany.com — Wed, 16 Sep 2009 15:22:13 +0000

Solis ad in September 944 Miami – The Fashion Issue.

944 Magazine, Miami, September 2009

Shop like a Rockstar

“Critics are calling Solis… mesmerizing, sinful, riveting… an unparelleled combination of extreme couture and classic smart fitting fashion”